As evidenced by this quote from ancient Greece, the belief in the innate powers of food is nothing new. Pharmacopoeias of early Egypt, Babylonia, Greece and China were based on food. The 12th century Jewish ysician/philosopher Maimonides recommended chicken soup as a remedy for asthma. Garlic, mustard seed and other herbs and spices collected in herb gardens or collected from the countryside were used medicinally by doctors and medicine women for centuries. And what child hasn’t heard that “an apple a day keeps the doctor away?”

One of the editorial priorities of the Healing Arts Guide is to deliver business information that gives our readers a deeper understanding of the underlying fundamentals driving change in our industry. When we embarked on discovering “The Big 10 Spa Operators In North America” we not only wanted to rank them by gross revenue and other interesting business criteria, but also to understand their philosophy on business and strategic thinking. We wanted to give you a window into their operations and strategy.

The “Big 10” spa operators in North America are big in many ways. They have big missions, big gross revenues, big green initiatives, and even bigger plans for the future. Hence, the cover story focuses on their immense commitment to the spa
and wellness industry by highlighting their strengths and providing a look into their winning operations and strategy.

Q&A with Maryellen Molyneaux, President and Founding Partner of NMI (Natural Marketing Institute)

However you define CSR (Corporate Social Responsibility), and whether you agree with the financial arguments in favor of it, as a cultural phenomenon the idea is here to stay. The intersection of business and society has always produced innovation that matters to the company and the world. Ideally, corporate citizenship reflects both brand and values by addressing some of society’s most complex problems with game-changing business.

Beware The False Prophet