What is the purpose of your business? Of course you want to achieve growth, profitability and create a good life for you and your family. Sadly, most companies and organizations in our industry have been laggards in creating an environment and a way of thinking that can lead to better business practices and performance, through sustainable, transparent and responsible business strategies.

A glass of red wine a day keeps the doctor away
The medical profession has recognized the healthful and nutritive properties of wine for thousands of years. Hippocrates recommended specific wines to purge fever, disinfect and dress wounds, as diuretics, or for nutritional supplements, around 450 B.C. Most of the pathogens that threaten humans are inhibited or killed ff by the acids and alcohols in wine. Because of this, wine was onsidered to be a safer drink than much of the available water up ntil the 18th century.

Aesthetic VideoSource
Since 1994, Aesthetic VideoSource has been producing and distributing award-winning videos for spa and salon professionals, as well as spa/salon owners for educating staff and schools as part of their curriculum. The videos are detailed and comprehensive, so anyone can learn to perform the procedures demonstrated. The alwaysexpanding list of titles includes Massage and Reflexology, Spa and Body Treatments, Facials,Waxing and Hair Removal, Manicures and Pedicures, and Makeup. Many of the videos are recipients of Telly, Davey, and Summit Awards, honoring “the finest video and film productions,” so customers can feel confident about the quality.

In each issue of The Healing Arts Guide, we feature inspirational stories that highlight the motivating and compelling experiences of entrepreneurs. Oftentimes, these personal accounts go unnoticed. However, we feel that the challenging and adventurous beginnings of these healing arts heavyweights are just as interesting as their welldeserved achievements.

The Healing Arts Guide is very proud to continue our series called Responsible Capitalism. In each issue, we feature enlightening conversations with corporate leaders who are dedicated to producing sustainable products through strategic initiatives and innovation.

Myrna Beardshear,Red Mountain Spa, Utah
a.Oligomer by Phytomer: Made from partially desalinated lyophilized seawater, this restorative bath offers balance and harmony to the body, which leads to a new sense of well-being. For more information, visit ww.phytomer.com or call 800-227-8051.