Editor’s Message
March 2004 Master Guide The staff of the Healing Arts Guide has come together from a variety of publishing and wellness industry backgrounds. However, our mission is one and the same: to help you grow your business. Our publication has been uniquely constructed with input from both spa and wellness owners and manufacturers. Together, we have created a user-friendly guide that is divided into categories representing how spa and wellness facilities actually operate (i.e. Consulting, Fitness, Body Therapies, Skin Care, Nail Care, Hair Care, Spa Desk, Operations, and Retail). Though not every issue will feature all nine, the categories will always follow the editorial well and the companies in each category will be listed in alphabetical order.

THE PROS PICK THEIR FAVORITE ANTI-AGING PRODUCTS

BY CHARLES HALL

Success at retailing is one of the most frequent “lost opportunities” in spas today. A reasonable target for most spas is 30–35% of total revenues done in retail. However, most spas fall drastically short of this target. To succeed at retail, certain basic principles must be followed. Remember, consumers want to buy products, but you have to make it a pleasurable and rewarding experience for them.

The use of incense is as old as recorded civilization. Its history is an incredible journey into the depths of time and the evolution of humankind. A tradition that dates back thousands of years, in practically all of earth’s civilizations, it has been used to accompany prayer, worship the Gods, purify the air, release negative vibrations, induce self-awareness, and to uplift the emotional state.