Many companies, large and small, are being more socially responsible. They’re recognizing that their customers are demanding ethical leadership and protecting the planet we live on. As the NMI (Natural Marketing Institute) reports, “Almost one in four American consumers state that when given the choice to buy a product or service, they make decisions with an understanding of the effect the purchase will have on the health and sustainability of the world, its environment and people.”

The pages of The Healing Arts Guide are always filled with interesting companies creating diverse products. In this issue, we shine the spotlight on ten companies: Aqua Detox, Auromere Ayurvedic Imports, Health Beverage Company, MD Skincare® by Dr. Dennis Gross, Nordic Naturals, Inc., TerraNova, 302 Skincare, VISIA™ Complexion Analysis, VitaCShower.com, and Way Out Wax – Vermont Naturals. Making a difference with both concept and
execution, these companies are revolutionizing the wellness

In each issue of The Healing Arts Guide, we feature inspirational stories that highlight the motivating and compelling experiences of entrepreneurs. Oftentimes, these personal accounts go unnoticed. However, we feel that the challenging and adventurous beginnings of these healing arts heavyweights are just as interesting as their well-deserved achievements.

Upper Management Styling Gel by Kiss My Face: I just love this hair gel. As part of the certified organic hair care system, it’s rich in organic botanicals and vitamins to nourish your hair without animal ingredients, artificial colors or unnecessary chemicals. For more information, visit www.kissmyface.com or call 1-800-262-KISS.

Are you trying to navigate the market for products that are positioned as “sustainable” and what that means for your business and the applications for the spa and wellness industry? Understanding the consumer segment called “LOHAS consumers” is critical for doing so. For the past four years, The Natural Marketing Institute (NMI) has conducted primary consumer research to identify, quantify, and understand the portion of the population for whom environmental, social, and healthy lifestyle values play an important role in their purchasing decisions. NMI has coined these consumers “LOHAS consumers.” LOHAS stands for “Lifestyles Of Health And Sustainability.”

My one-year-old son is a born yogi. I watch him contort his chubby body into the most interesting poses with awe. Once we were all able to pull our toes up by our ears with complete ease. But then we aged, got injured, began carrying stress in our shoulders and back—in short, we lost our balance.